Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.

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With Privacy: Do or Do Not, There Is No ‘Try’

A recent Associated Press poll indicates that most Americans think their personal information is vulnerable online. What’s more, 71% of Americans believe that individuals’ data privacy should be treated as a national security issue. In other words, the American people get it: data privacy and security are sadly lacking across the digital ecosystem and consumers are suffering the consequences.

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In Control: How Personal Data Becomes Inherently Controllable

Information was first digitized in the 1950s, thus ushering in the dawn of data. Then, as now, software was used to create and process data, and like most new technology inventions, security was not inherently built in. Software developers didn’t feel the need to apply controls to the new data objects created. Anyone with access to the software and the rare, expensive computer on which to run it could open, read, modify, delete, or copy this data without limits.

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The Difference Between Information and Data (and Why It Matters)

Data is just the geek word for information, right? If I were to provide information about the room in which I write this, I might say that it’s 10 feet by 8 feet with a 12-foot ceiling. You’d realize that it’s a comfortable but not overly large space. To put that information into a database, you would use software to enter each dimension into the appropriate cell and save it to your device’s hard drive. Although this description seems straightforward, the information I just conveyed to you and the corresponding data in a database differ in important respects. Without understanding the distinction, we will always struggle to think accurately about data ownership, privacy, and even cybersecurity.